How can social networks help in recruiting staff to get involved in a new media or film project?
In various careers, but especially in media and the arts, it is important to create an online profile. As job roles become more difficult to secure, it is essential that you create the best possible chance for marketing yourself to potential employers. This way, you can become more easily noticed and therefore increases your job prospects. For example, a film maker looking to recruit lots of different people for various roles will not have time to go through numerous amounts of CV’s and information, they prefer a quicker approach as the industry is always changing. As new films are continually being created, roles such as actors, camera men and makeup artists need to be hired. Is the best way to do this advertising for a job and asking people to submit their CV prior to interview? Or could there be a more efficient way of carrying out this process?
How to create a professional online presence and why a good online presence is important
The term professional online presence means marketing yourself online in a professional way that would be acceptable for employers to look at. Examples of professional online presence includes having a picture of yourself which represents what you want other people to view you as. This picture should include you looking smart and presentable and should be clear and suitable. If you question whether it may not be suitable for certain types of people to look at then it should not be placed online as you want the best possible representation for yourself. Throughout your social media platforms, it may be a good idea to use the same photo to represent yourself as this shows consistency throughout your social media and makes you recognisable incase people following or visiting your account on other social media platforms do not know it is you. Another way of being professional online is ensuring that any information you write about yourself pictures you in a good light, therefore there should not be any taboo language featured in your online presence (unless it is suitable directly for the purpose) and you should ensure that only positive information is written. It would be bad practice to publish information you would not want people to see, for example bad mouthing a previous job you did not like as this would hint that you are an unprofessional individual and limits your abilities. This ensures that when somebody comes across your online presence, they deem you as professional and suitable otherwise aspects such as your future job prospects could be tarnished.
An introduction to Cahootify
Cahootify is an online platform which allows professionals in the media and film industry to create a portfolio and market their talents to people seeking their skills. There are various ways you can use cahootify, the first being you create your own online profile as an individual looking for job opportunities and this way you can search them and show your interest whether they be paid or collaborative. It allows you to list your own skills and project experience and also to state the names of people you have worked with on previous roles. Another way is a professional advertising a job role trying to recruit individuals that will suit these roles. The project that is advertised can already be in progress which allows the professional to add people to the project page that are currently on the project meaning new individuals interested in the role can see if they would be suitable or if they know anybody currently on the project through previous connections.
The way Cahootify works is through the use of folksonomies and taxonomies. The website includes a search bar which enables users to search for people or projects they are already aware of. Also it enables the searching of key works such as ‘cinematographer’ which, when searched, will bring up everybody who has used that tag on their profile. This allows easy access to people you are already aware of which helps to connect people together.
There are many benefits that Cahootify has to offer. As we live in the modern age, social media has become almost the centre of our lives. Therefore people regard social media as being essential in today’s society. Therefore this means that it must always stay current and updated otherwise will be seen as out of date and not fit for the purpose it is supposed to be. As filmmakers want to create the best professional online presence possible, marketing online makes this possible as all content will have to be current and continuously updated to reflect the modern age. This means that professionals advertising their skills will be able to make successful use of this platform by always reviewing the content they post and making sure it is current and updated.
Another benefit of Cahootify is that it quite possibly could become the best way of advertising and finding job roles in the future is continually developed and opened to a wider range of job fields other than just the media and television industry. Employers, as mentioned previously want to hire people often based on their existing skills and job experience. Cahootify allows people to provide this information and employers can instantly view it as it is clear and concise, often unlike a CV.
Cahootify is similar to Linkedin in that it allows its users to link with people that they know and find their profiles. This is a useful concept as it is often more helpful for professionals to hire people that have been recommended by others they have worked with as it gives them the confidence that they are suitable for the role.
How Cahootify can be used alongside existing social media platforms
There are many ways you can use social media to create an online presence which will help promote your online presence and ensure it is successful.
By using Twitter, the downside is that you can only ‘tweet’ 140 characters meaning that you would not be able to write a detailed description to advertise yourself and so Cahootify would be more suitable for this purpose. However Twitter could be used for tweeting a link to your followers to view your Cahootify profile so that it can be viewed by as many people as possible. You can also use Facebook in a similar way by posting a link to your Cahootify profile except Facebook allows you to write a much longer word count than Twitter. Both Twitter and Facebook use folksonomies and taxonomies to promote popular content through the use of hashtags and tagging which makes your content more visible to others, classing it as good online content.
You can make use of the platform youtube, especially for filmmakers by creating short projects to upload to youtube and then copying links to your Cahootify profile to advertise your project experience. This means that employers can see your work and also the reception it gets from other people by the amount of views it has received on youtube.
The future of Cahootify
There are many steps Cahootify can take to ensure they become a popular platform that people can use. One is that it is currently only available for use in the media and television industry but could widen its audience by opening up to other job sectors. Also it is currently free to use but could introduce a charge for hubs or private projects to make a profit. There is currently space to include 5 skills on your profile which could be increased if developed. Finally, it could introduce funding for projects to help upcoming filmmakers explore their talents.